Benefits of Marketing

Research by the Centre for Integrated Marketing determined that the typical scale of benefit for marketers adopting Integrated Marketing was a 10 – 25% enhancement in business performance. This gain is achieved from a number of inter-related factors:

• Improvements in customer attitudes and behaviours arising from improved and more consistent experiences of brand value.
• Synergy and multiplier effects on profitability from improvements in customer attitudes and behaviours
• More efficient (and effective) media choices and mixes as well as better deployment of communication disciplines
• More flowing, efficient (and effective) business processes, creating higher added value.
• Substantially enhanced evaluation and improved applied learning across the brand organisation
• Improvements in staff morale, work rate, cohesion, stress and creativity
• Reduced employee replacement costs, employee cost/benefit synergies and an enhanced employee cost/customer value ratio.
• Reduction in internal fragmentation and cost holes
• More cost effective use of agencies and business partners with better team results
• Cost effective synergies