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  • 2009
    • October
      • Connections to other marketing and business disciplines and tools
        10/10/09
        Connections to other marketing and business disciplines and tools

        Integrated marketing is a strategy, deployment of which is leading to the interconnection or evolution of a number of contemporary management disciplines. For example, it incorporates advanced Positioning (marketing), brand

      • Marketing Performance Measures
        10/10/09
        Marketing Performance Measures

        A research study amongst businesses showed that the following characteristics are associated with integrated marketing success:
        1. Customers feel that all their brand experiences come from one identity
        2. Customers trust the brand’s promises (and p

      • Implementation of an Integrated Marketing Plan
        10/10/09
        Implementation of an Integrated Marketing Plan

        successful integrated marketing requires management of three business drivers:

        1. Identity, which is seen as the core strategic element of differentiated value
        2. Development and alignment of organizational culture and mobilis

      • Benefits of Marketing
        10/10/09
        Benefits of Marketing

        Research by the Centre for Integrated Marketing determined that the typical scale of benefit for marketers adopting Integrated Marketing was a 10 – 25% enhancement in business performance. This gain is achieved from a number of inter-related factors:

        • Imp

      • History of Marketing
        10/10/09
        History of Marketing

        The History of Marketing in the 20th century and earlier is a complex and still not fully explored subject, mixed up as it is with a history of trade and economics.

        The concept of integrated marketing is focused on the creation of value, arguing that the o

      • Relationship to Integrated Marketing Communications (IMC)
        10/10/09
        Relationship to Integrated Marketing Communications (IMC)

        As a marketing strategy, Integrated Marketing is closely related to and inter-dependent with Integrated Marketing Communications (IMC). Indeed, many observers use the term integrated marketing when they probably mean integrated mar

      • What is Integrated Marketing?
        10/10/09
        Integrated marketing

        Integrated Marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders[1].

        Although closely linked to Integrated Marketing Communications (IMC), it should not be confused with it

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